Obtaining new customers is a difficult task. Marketing, website development, lead generation, digital presence – it can all seem a bit daunting (and expensive). Taking a step back to look at the ways in which potential customers find your business, and how you can improve the process, can give you a much-needed advantage to stay ahead in the playing field.
Can a potential customer find your website through a search? Once on your website, what is their experience? Is it an easy to navigate and professional looking site, or is it convoluted and missing information? Putting yourselves in your customer’s shoes when viewing your website can be a sobering experience. Websites are a pivotal part in people’s buying habits, and your website can be the difference of whether they choose you or a competitor. According to Constant Contact, 34% of their survey respondents stated that they were unlikely use a company that did not have a website, and, furthermore, another 45% were dissuaded from buying from a poorly-designed website. Customers want to be able to simply go to your website and find who you are and how you can help them with very little effort. Alongside content, the technical aspect of your website (Link speed, Metadata, errors, etc.) also plays an important role in your customer’s experience.
Next time you are in a public place, take a look around you – notice how everyone is on their phones? We live in a mobile world where a few touches of your screen will bring up anything and everything you could want to know. A simple Google search of a service / product will show all results, reviews, proximity to your current location; you can make an instant decision. If your website isn’t mobile-friendly, you could be losing out on a massive market. A few simple swipes and a potential customer could have left your non-mobile friendly website and made their way to a competitor. Once you have a solid and professional website that you feel confident in, optimizing it for mobile use is an absolute top priority.
Are you actively engaging with potential customers on social media? The same study done by Constant Contact showed that 60% of people think it is important for a small business to have a presence on social media. This means they value the idea of small businesses showing who they really are and customers are interested in getting to know your business on a more personal level. Social media opens up the possibility to not only reach customers who your competitors might not have access to (due to their lack of online presence), but also make life-long loyal customers, as you can properly engage with them. Through platforms such as Twitter and Facebook, you can also learn what your customers want and get an advantage on shaping your products or service to meet their desires.
Perhaps most importantly is having analytics installed to measure and test what is working and what isn’t. Are customers spending more time on a certain website page, blog post, than others? This means it may be a good move to increase the visibility of that specific page/post – perhaps a button on the front page linking to it. Data doesn’t lie and can be used strategically to optimize the entire client / customer experience to be results driven, giving you the upper hand.
For a complimentary website analysis, highlighting areas of strengths and weaknesses (along with analyses of your competitors), feel free to reach out to us at firstname.lastname@example.org